SEO OPTIMIZATION OF MEDICAL WEBSITES

SEO campaigns that position your web site on the first page 🥇 of Google search results

Seo optimizacija sajta koji promoviše medicinske proizvode i usluge

SEO STRATEGY THAT GROWS YOUR ENTIRE BUSINESS

During the 8 years of working in the health care industry, we created an SEO strategy that provided our main partner with 12 million website visits.

 

 

What can you expect from website optimization using our strategy??

Seo optimizacija sajta koji promoviše medicinske proizvode i usluge
  • First position on google for keywords that make you a profit
  • The leading position of your website for the services you offer
  • Rast poverenja google pretraživača u vaš brend
  • Direct increase of revenue
  • Increased number of patients
  • Growth of your brand

What is SEO optimization?

Seo optimizacija obezbeđuje veću vidljivost web sajta na google
  • SEO optimization is the most profitable investment in digital marketing, which provides you with measurable results over a long period. SEO optimization allows the website where your service is presented to appear at the top of the search results to people searching for it on google.
  • Website optimization is no longer just a technique, but with the introduction of the "brain algorithm," it became a psychological tool. Google monitors the behavior of website visitors, and if they are not served with quality content (if they quickly hit "back" and return to the search results), that website will be ranked lower.
  • SEO optimization can ensure the first-page placement on google for all your products and services and thus drastically increase your profits.
  • SEO optimization secures better website ranking and directly increases the number of your customers.
  • SEO is the strongest internet marketing channel that provides a high conversion rate and instills great in your service.
  • Be the first on google and always ahead of the competition

Why is SEO website optimization important for your business?

Optimizacija sajta može obezbediti prvu stranicu na google pretraživaču
  • A website that is not on the first page of the search engine results does not generate profit, only a cost. If your website is not on the first page of google search results - it doesn't exist.
  • More than 90% of people look no further than the first page of a Google search results. Users believe that Google places the best results on the first page and that is why they rarely go to the second, and never further than the third page.
  • Google does not "see" your website unless it is optimized.
  • Website optimization provides great visibility of your website on the Internet.
  • SEO optimization ranks your website on the first page of google search.
  • SEO search engine optimization is the most important element of internet marketing.

Our Website optimization service includes

SEO STRATEGY 3:1

A strategy that provided one of our clients with 12 million visits to their international clinic's website.

Optimizacija sajta sa našom strategijom 3:1
  • Technical Seo creates a strong SEO background and prepares the website for search engines (link structure, the correctness of written code, testing in the Google search console, website loading speed, testing the responsiveness of website design, etc.)
  • On-site SEO arranges the existing pages of the website in accordance with the searched keywords in that area, which results in re-indexing and better positioning of your site on the Internet.
  • SEO user intentions implies writing completely new content for the end-user (in line with the demand - the number of internet searches on the topic and specific keywords typed in search engines) so that the user gets what he is looking for.

  • Off-site SEO includes "link building" methods, as well as tracking SEO campaigns of competing websites using our commercial tools. (Building a network of natural authoritative links with related topics that lead to your website. Monitoring bad links created by your competition and deleting them.)

SEO services in our agency consist of three basic stages

Faza 1 seo strategije - izrada

SEO strategy development

Together, we'll analyze your company goals and prepare a detailed SEO strategy for the development of your website and reach the first page on the Google search engine. We'll carry out an SEO audit of the current website, create a work plan, and plan for expected results.

Faza 2 seo strategije - optimizacija

SEO optimization

We'll start the SEO optimization of your website in accordance with the defined SEO strategy. By researching the market and your competition, we find the places where your website can rank the fastest and prepare a long-term strategy for fundamental and measurable results..

Faza 3 seo strategije - izveštaj i plan

The Report and a new plan

At the beginning of each month, you will receive a report on our SEO activities in the previous month as well as an SEO campaign development plan for the following month. SEO optimization is a process that never ends, and the support of the agency is necessary for the first year..

 


With each of our partners that signed on with our agency, we’ll carry out a complete SEO Audit of the existing website. In this report, we present the current situation, our work plan, and expected results in the coming period (with a deadline of 10 days). You'll also get a free opinion from us about the usability of the website with all the guidelines in its integration.

What do other agencies do wrong when they optimize medical content websites?

Greške drugih agencija - fokus na kratkoročne rezultate

They create short-term results

Most SEO optimization agencies use the Seo Yoast plugin as a part of the wordpress theme to provide short-term results to the client. The Yoast plugin is intended for administrators of small websites, not agencies.

Greške drugih agencija - black hat seo metode

They use black hat SEO methods

They use forbidden "link building" methods which initially give results but later always end with Google penalties that you will never recover from.

Greške drugih agencija - nisu fokusirani na vaše klijente

They are not focused on your customers' needs

They write content for Google and not for your customers, thus providing you with irrelevant visits. They do not know the google brain algorithm and do not understand that SEO is no longer just an optimization skill but it also needs some psychological knowledge

 


Our SEO experts have been doing optimization of medical websites for 8 years already.

DIGITAL MARKETERS WITH MEDICAL EXPERIENCE

Rezultate ostvarujemo koristeći sve marketinške strategije koje smo isprobali u poslednjih 8 godina
  • In the 2012-2017 period, we were a part of a European clinic, for whose product we created a demand on the web, and which grew into a brand and expanded to 3 other continents.
  • We have collaborated with doctors, psychologists. and even patients of many clinics in defining the “ideal customer” and preparing an advertising message for the promotion of healthcare facilities. We know the target audience and know how to convert a regular web observer into your patient.
  • We know what digital channels are needed for your hospital, clinic, or medical practice to thrive. We know the regulations and rules of conduct on advertising platforms for the promotion of medical services.
  • Our main clients
  • Our main clients to whom we have provided brand development in Italy, Switzerland, France, Spain, Germany, Serbia.
  • And all that from our offices in Belgrade.
  • We provided the main client from Serbia with revenue growth from $ 30,000 to $ 500,000 per month, which resulted in an increase in the number of employees from 20 to 150.
Google marketing sa prezentovanjem kompletnog putovanja kupca ka boljoj budućnosti

Why is our marketing agency a good choice for your SEO website optimization?

Digitalna marketinška agencija koja promoviše zdravstvene usluge
  • Our SEO strategy provided a client with 12 million website visits and 1,050 contacts per month.
  • Because we specialize in internet marketing in healthcare. We've been promoting medical services for the last 8 years, and SEO is only one of our services.
  • We are unique in analytically measuring micro and macro conversions that allow us to create an ideal user experience on a website and create a high conversion rate.
  • We ran large international campaigns in more than 6 languages.
  • We employ marketing experts from all areas of digital marketing, our work is transparent and honest, and many of our services are free of charge for our clients.
  • Our team was formed 8 years ago.
  • We've been developing medical companies on the web for more than 8 years. Through integrated campaigns (Google + Facebook + SEO) we promote the services of our partners in 6 different languages.
  • We even have sales agents and translators on the team.
  • Our team has proven that with the help of our strategies, any product can be marketed in another country, even a service that will require a customer to fly in from another continent.
Google oglasi sa strategijom prodajnog levka, koji konvertuju posmatrače u pacijente

In which branches of medicine have we been working SEO for 8 years?

Hospitals, clinics, and medical practices

  • Addiction treatment
  • Internal Medicine
  • Regenerative medicine
  • Dental services
  • Stem cell treatment
  • Cosmetic procedures
  • Plastic surgery
  • Anti-aging services

 

Locally and globally

  • Serbia
  • Former Yugoslav Republics
  • USA
  • Italy
  • Germany
  • Switzerland
  • Austria
  • Spain
  • Australia
  • International business standards
  • The knowledge gained through cooperation with foreign digital marketing agencies and participation in conferences and seminars around the world allows us to apply international standards in everyday work.
  • Objectivity and transparency
  • Partnership-like relationship with clients
  • Free education and advice
  • Focus on customer growth and development
Inostrane konferencije iz digitalnog marketinga

Why does our strategy ensure stable results?

Rezultate ostvarujemo koristeći sve marketinške strategije koje smo isprobali u poslednjih 8 godina
  • Because we specialize in internet marketing in healthcare and we don't just deal with SEO optimization. We used all marketing strategies in the last 8 years and we know what works and what doesn't. We know that it's not enough just to correct the existing copy or write a new one with the integration of keywords for which there is a demand, but the essence is in writing the content for the user (SEO intentions of the user).
  • We have been writing medical articles for 8 years and we know how to convince the observer in your expertise and thus ensure trust. We know what kind of content will keep visitors on the website and what call to action to use to ensure that they contact you. We also have experience in writing scripts for promo and sales video commercials.

If you want your product/service to be the first on Google search results and always be ahead of the competition, schedule a free video consultation where we will analyze your website in detail and explain how we can ensure the growth of your entire business with our proven SEO strategy.

SCHEDULE A VIDEO CONSULTATION

Digitalna marketinška agencija koja promoviše zdravstvene usluge
  • If you're unable to visit us at our offices, we can meet by 30-minute video call.
  • All you need for a video meeting is a webcam and an internet connection.
  • You can do it with your phone or computer.
  • You can schedule time and date yourself or you can do it right away.
  • You can establish a connection via Zoom or by clicking on a simple link below.
  • Schedule a free video consultation and we'll suggest the best solution for your business model for free, without any further obligations. ESTABLISH A VIDEO CONNECTION

Or contact us with one click

Sign up and we will prepare a non-binding offer for you.

The price of the agency service depends on the number of pages of your website as well as the strength of your competition that has already taken the first page of Google. Below are our outline packages and these may not be equal for every client.


Our strategy includes 3 reports

SEO Audit + Keyword report + Competition report

Reports contain an average of 20 - 50 pages

Our SEO service packages

SEO starter

SEO optimization for websites consisted of 20 pages

SEO analysis:

  • Page analysis
  • Keyword analysis
  • Competition analysis
  • Backlink analysis

Technical SEO:

  • SSL certificates (security) integration
  • Google Analytics and console integration
  • Creation of a Robot.txt file
  • Creation of a link structure within the website
  • Creation of a sitemap.xml file and logging into search engines
  • Improvement of the website loading speed
  • Elimination of all technical problems
  • Removing duplications and preparing redirection

On-site and SEO intentions:

  • Meta page titles
  • Meta page descriptions
  • H-tags on pages
  • Photo Alt-tags on pages
  • Schema.org markup implementation
  • Hreflang attributes implementation
  • Optimization of photos
  • Logging in to google and bing console
  • Creating content for users

Off-site SEO:

  • Building a network of backlinks (off-site)

SEO reports:

  • Seo Audit
  • Keyword report
  • Competition report

First month - once (€500)


€180 per month

(from the second month)

Start basic

After the first month, your website is ready for Google and starts appearing in search results.

Our recommendation is constant work on SEO optimization and monitoring the position of your website on google search. Monthly efforts on SEO strategy are the most important segment of successful SEO optimization

 

SEO pro

SEO optimization for websites consisted of 50 pages

SEO analysis:

  • Page analysis
  • Keyword analysis
  • Competition analysis
  • Backlink analysis

Technical Seo:

  • SSL certificates (security) integration
  • Google Analytics and console integration
  • Creation of a Robot.txt file
  • Creation of a link structure within the website
  • Creation of a sitemap.xml file and logging into search engines
  • Improvement of the website loading speed
  • Elimination of all technical problems
  • Removing duplications and preparing redirection

On-site and SEO intentions:

  • Meta page titles
  • Meta page descriptions
  • H-tags on pages
  • Photo Alt-tags on pages
  • Schema.org markup implementation
  • Hreflang attributes implementation
  • Optimization of photos
  • Logging in to google and bing console
  • Creating content for users

Off-site Seo:

  • Building a network of backlinks (off-site)

SEO reports:

  • Seo Audit
  • Keyword report
  • Competition report

First month - once (€750)


€250 per month

(from the second month)

Start Pro

After the first month, your website is ready for Google and starts appearing in search results.

Our recommendation is constant work on SEO optimization and monitoring the position of your website on google search. Monthly efforts on SEO strategy are the most important segment of successful SEO optimization.

 

SEO premium

SEO optimization for websites consisted of 100 pages

SEO analysis:

  • Page analysis
  • Keyword analysis
  • Competition analysis
  • Backlink analysis

Technical Seo:

  • SSL certificates (security) integration
  • Google Analytics and console integration
  • Creation of a Robot.txt file
  • Creation of a link structure within the website
  • Creation of a sitemap.xml file and logging into search engines
  • Improvement of the website loading speed
  • Elimination of all technical problems
  • Removing duplications and preparing redirection

On-site and SEO intentions:

  • Meta page titles
  • Meta page descriptions
  • H-tags on pages
  • Photo Alt-tags on pages
  • Schema.org markup implementation
  • Hreflang attributes implementation
  • Optimization of photos
  • Logging in to google and bing console
  • Creating content for users

Off-site Seo:

  • Building a network of backlinks (off-site)

SEO reports:

  • Seo Audit
  • Keyword report
  • Competition report

First month - once (€1.000)


€350 per month

(from the second month)

Start Premium

After the first month, your website is ready for Google and starts appearing in search results.

Our recommendation is constant work on SEO optimization and monitoring the position of your website on google search. Monthly efforts on SEO strategy are the most important segment of successful SEO optimization

 

Digital Marketing Agency in Healthcare

We'll create your new client from an ordinary online observer

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Frequently Asked
Questions

How long i have to wait until SEO campaign shows results?

Results can be expected as early as the first month.

In case of great competition, the results will be visible after 6 months.

What is SEO-optimization, and what are the basic stages?

SEO website optimization is a set of techniques used to increase the visibility of a website on google search and allows you to ultimately increase sales of your product or service.

The first stage is called On-page optimization and involves the preparation of a complete website for the Google algorithm - the use of special techniques that will allow Google to understand your website and place it with end users in accordance with their search terms.

The second stage is Off-page optimization and involves link building methods that raise the authority of your pages on Google search and thus give a signal to the algorithm that this page is very important for the user.

SEO price - how much does it cost?

The cost of website optimization depends on many factors, the most important of which are: the number of pages on the website and the strength of the competition

The price of the first stage (website preparation) starts from 500 EUR and lasts at least a month (paid only once). The price of the second stage starts from 180 EUR and is paid every month.

These are the prices in our agency and the service was created based on 10 years of experience in this field after we have provided our international clients with millions of visits to their websites.

How cost-effective is SEO optimization?

Seo optimization is the most cost-effective digital marketing channel. The value of optimization is much higher than any type of paid advertising.

Organic Google searches provide the highest user trust, and therefore the highest clickthrough rate. Good organic search results are obtained by SEO website optimization.

If you compare the clickthrough rate (CTR) of google ads with organic results, the advantage is on SEO results, namely x3. This means that at least 3 clicks from an organic search (for the same keyword) comes to 1 click on a google ad.

Is website suitable optimization for every business?

Website optimization is suitable for every type of business. Its power is reflected in the value obtained by displaying the website on the first page of Google search. Users have long known what Google ads are and click more on organic results (SEO results) than on Google ads.

For one clinic, we run paid advertising campaigns (Google and Facebook) with a monthly budget of 20,000 euros, which generate 30% of their total revenue and the remaining 70% came from SEO visits.

 

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The digital marketing terminology we used on the site

from an encyclopedia intended for our clients