Course 1
AVATAR
How to create your ideal customer - Avatar, so that you direct the complete marketing assets to people who are willing to pay for your service.
- Introduction - Why is Avatar important
- Empathy Map - Preparing an empathy map used for understanding your audience/customer
- Creating an avatar - Who are you addressing, who do you want to help (sell to)
- Effective copywriting - How to write for your audience.
Course 2
WEBSITE
How is a website that ensures new clients supposed to look like
- Introduction - How a website can strengthen your brand and influence business growth
- Website structure - How to create a website structure
- UX - Create an ideal user experience
- Landing pages - How to make an LP structure that ensures high conversion
- Storytelling - Connect with your audience through stories
- Website Code - Why HTML and not WordPress
- Video - How to shoot a video that attracts attention
- CTA - How to create a CALL TO ACTION/ CONTACT with a high CTR (click-through-rate)
Course 3
SALES FUNNEL
Behind every converted visitor, there is a good sales funnel
- Introduction - AIDA basic funnel
- Types of website visits - Cold, warm, and hot
- Types of sales funnels - Organic or paid
- Sales funnel stages - Preparation of funnel rings
- Test Funnel - How to create a basic funnel for testing
- Measurement and optimization - Measurement and optimization of the sales funnel
- Examples of funnels - Examples of basic and dynamic funnels
Course 4
FACEBOOK ADVERTISING
How to find potential customers on Facebook and offer them your products or service
- Introduction - The power of Facebook advertising
- Audience research - Using the "Audience insight tool"
- Creating a Facebook campaign - The first Facebook campaign
- Audience targeting methods - Custom, lookalike, or saved audience
- Facebook pixel - installation, preparation, and use of the Facebook pixel
- Facebook retargeting - Returning quality visits to the website
- Examples of Facebook ads - How to create a successful ad
- Facebook sales funnel - Optimization of Facebook sales funnel
Course 5
GOOGLE ADVERTISING
How to find potential customers on Google and offer them your products or service
- Introduction - The power of Google advertising
- Preparation - Research and preparation phase
- Google Campaigns - Create a search campaign
- Google Campaigns - Create video and display campaigns
- Google Campaigns - Create a remarketing campaign
- Conversion tracking - Prepare campaigns to measure conversions
- Advertising Report - Understanding Google Ad Campaign reports
- Google Funnel - Optimize the Google Funnel
Course 6
SEO - Website optimization for Google
How to be "the first on Google"
- Introduction - The Power of SEO Visits
- On page SEO - Preparing the site for google
- Off page SEO - White and gray SEO techniques
- Linkbuilding - Building a network of backlinks
- Become a Google Authority - How to convince Google to "love you"
- Featured snippet - All about "featured snippets", "the zero position", "google rabbit hole" etc.
- SEO checklist - Complete list of SEO tasks
- SEO tools - A list of SEO tools that can help you
Course 7
GOOGLE TAG MANAGER
Tracking the visitors through your website.
- Introduction - All about GTM
- Facebook and analytics - How to integrate Facebook pixel and Google analytics
- Visitor Behavior - How to monitor website visitor behavior
- Clicks - How to track each click using GTM
- Event Reports - Create an "event" funnel
Course 8
GOOGLE ANALYTICS AND KPI
How to track website users from different channels and create KPI metrics
- Introduction - Basics of Google analytics
- Acquisition report - Understanding the acquisition report
- Behavior Report - Understanding behavior reports
- Conversion Report - Understand the conversion report
- Admin section - Understanding the admin section
- KPI metrics - 5 categories of marketing KPI metrics (40-task list)
Course 9
THE BUSINESS
New product integration strategy - How to select and integrate a new product
- New product integration strategy - How to select and integrate a new product
- Sell globally - How to find a new market and occupy it
- Value ladder - "Offer small and earn big in the long run"
- Upsell - How to double revenue without a large investment
- From admission to discharge - How to make a brand advocate out of your patient
- HR - How to hire quality staff
Course 10
SALES
Persuasion no longer works
- Introduction Basics of sales
- Persuasion Why persuasion no longer works
- Customer psychology How much has customer psychology changed
- New steps in sales What sales that give results look like today
- Closing sales New techniques of closing
