FACEBOOK ADVERTISING FOR MEDICAL COMPANIES
Increase the number of your patients with Facebook marketing and strengthen your brand 🚀
SUCCESSFUL STRATEGY FOR INCREASING THE NUMBER OF PATIENTS WITH FACEBOOK
We've worked with doctors, psychologists, sales managers, and even the patients of many clinics and we know how to use google ads to convert an ordinary online observer into your patient.
- More telephone calls
- Monthly Revenue growth
- Increasing Brand awareness
- Increasing the customer confidence in your institution
- More relevant website visits (customers who need your service)
- More patients locally or globally
- Forming a community of loyal customers on your Facebook page
- Our main clients to whom we have provided brand development in Italy, Switzerland, France, Spain, Germany, Serbia.
- And all that from our offices in Belgrade.
- We provided the main client from Serbia with revenue growth from $ 30,000 to $ 500,000 per month, which resulted in an increase in the number of employees from 20 to 150.
- See the list of our foreign clients
- Out of 7 billion people on the planet, as many as two billion have their own Facebook account, 70% of users log in an average of 8 times a day, and a total of 6 million businesses use Facebook ads.
- Facebook advertising allows you to target an audience that is similar to your current customer or one that is similar to an audience that has already interacted with your brand online.
- With Facebook ads, we can target your audience by location, interests, or interaction on your website or Facebook page.
- Facebook is an ideal platform for spreading consumer awareness about a brand or educating the audience when launching a new product or service.
- Our advertising strategy is focused on your client, with the goal of drawing him into the sales funnel with the help of ads and convincing him on the website that you are the medical institution that can help him (solve the problem).
- Patients and their families, as well as psychologists and doctors from many clinics with which we have cooperated in the last 10 years, participated in the creation of our advertising strategy. This strategy creates confidence in your expertise in solving patients' problems and involves the implementation of complete marketing on the website and not just advertising.
- HOW WE CREATED OUR STRATEGY:
- Patients who stayed in hospitals for treatment, for a 10% service discount accepted the cooperation with our marketing manager and together with him defined the ideal structure of the website and sales pages. They participated in the creation of advertising messages that attract the attention and of the complete sales funnel that we use in campaigns.
- Patients' families participated in an email survey directed at discovering the fears of this target group that created resistance to treatment. Results helped us bypass "unwanted information" in the process of creating ads and webpages
- Psychologists and doctors who communicated with patients daily, participated in the selection of marketing elements when presenting the benefits of treatment on the website and sales pages.
- Our marketing manager attended medical procedures in order to more accurately present the values of the treatments on the website and create advertising messages that attract the attention of the target group.
Based on many years of experience working with patients, doctors, and psychologists, we've created an advertising strategy called “Customer Journey,” which has provided our partners with 70% growth in all advertising campaigns..
- The results of Facebook advertising depends on the complete marketing process that follows after the user clicks on the Facebook ad. The success of the campaign depends on the results of the last ring in the sales funnel (contact).
- Step 1: Through detailed research, we find your potential client on social networks (Facebook and Instagram) and draw him into the sales funnel on the website in order to convince him that you are the medical institution that can help him (solve the problem).
- Step 2: On your website we present the complete "Customer Journey" to a better future, with the help of your brand. With this strategy, we create a desire for your service and trust in your expertise and turn ordinary observers into your patients.
- Step 3: We track the movement of users on the site every day and with basic "Sales Funnel" we define marketing elements that create trust in your knowledge and expertise and use them in the final funnel which will provide a high conversion rate. With Facebook retargeting campaigns, we bring back users to the website who, on their first visit, have not yet reached the last ring in the funnel (contact) but have shown interest.
- So far, we have already spent $ 700,000 on advertising and we know what works and what doesn't.
- The results of Facebook advertising depend on the complete marketing that happens after the user sees and clicks on the ad.
- Many years of testing have enabled us to form a strategy that provides reliable results. And that is the presentation of the complete journey of the customers towards a better future that they can get with the help of your brand.
This advertising strategy involves the use of Facebook or Instagram ads using all the marketing elements on the website, intended to convert the average viewer into your client.
- Unlike conventional marketing, digital marketing allows two-way communication and measurement of any interaction between the customer and the brand.
- Before launching Facebook campaigns, we’ll define micro and macro conversion goals and prepare your website for the process of tracking user behavior on the web pages and ad campaign results.
- We define macro conversions and implement them on the website: contact, consultation, questionnaire, purchase, etc.
- We define micro conversions and implement them on the website: download, page scroll length, video clicks, newsletter subscription, phone contact clicks, e-mail, address, retention longer than 2 minutes, etc.
- Based on the analysis of the resulting conversions, we are constantly modifying web pages and advertising campaigns until we achieve a high user experience with a high conversion rate.
With this analytical approach, we will know what changes we need to implement to ensure a high ROI (return on investment). You'll have an insight into the success of your advertising campaigns in the monthly report.
Research and plan
We'll analyze your service and define your Avatar - the ideal customer. We'll research your competition, their ads, and, based on the collected information, create a plan of social network appearance, which we will send to you for validation.
Funnel testing
We'll prepare your website for the first test campaigns. We will track the audience through the basic sales funnel and all the metrics that help us reach the ideal audience that is the most profitable for your business.
Analysis and growth
Each week, we will analyze your ad campaigns in detail until we come up with a formula that will guarantee you long-term profitability. After testing different ads, audiences, landing pages of the site, we will suggest you a larger budget that will be most profitable for your business.
Types of Facebook campaigns we run: Brand growth campaigns, Website traffic growth campaigns, Contact growth campaigns, Retargeting campaigns, etc.
They generate useless website visits
Their target group is too wide (50 different interest groups in multiple countries) and thus win the price auction due to the lack of advertising competition in the selected set. Such a cheap price per click will guarantee a great number of visitors to your website, but it is only a cheap, randomly selected audience that will never purchase your product or service.
They spend money on "likes"
They target the wrong audience with "post engagement" campaigns, which allows the Facebook algorithm to find an audience that is willing to like and share a certain post. Of course, this is the wrong audience, and your money is spent on cheap likes from users who like to click "like & share" and have no interest in your services.
They attract "bad contacts"
They run "lead campaigns" the wrong way, thus providing new emails of supposedly "interested" users that you will never be able to turn into your customers. With "lead campaigns", Facebook automatically fills in the contact form with the data of its users (from the database) who accidentally click on your ad within the "lead campaign". These campaigns should only be used in the last ring of the sales funnel.
We are focused on your patients who are looking for a solution to their health problems on google. We direct them to your website where they will turn into your longtime client.
DIGITAL MARKETERS WITH MEDICAL EXPERIENCE
- In the 2012-2017 period, we were a part of a European clinic, for whose product we created a demand on the web, and which grew into a brand and expanded to 3 other continents.
- We have collaborated with doctors, psychologists, and even patients of many clinics in defining the “ideal customer” and preparing an advertising message for the promotion of healthcare facilities. We know the target audience and know how to convert a regular web observer into your patient.
- We know what digital channels are needed for your hospital, clinic, or medical practice to thrive. We know the regulations and rules of conduct on advertising platforms for the promotion of medical services.
- International business standards
- The knowledge gained through cooperation with foreign digital marketing agencies and participation in conferences and seminars around the world allows us to apply international standards in everyday work.
- Objectivity and transparency
- Partnership-like relationship with clients
- Free education and advice
- Focus on customer growth and development
In which branches of medicine have we been working for 8 years?
Hospitals, clinics, and medical practices
- Addiction treatment
- Internal Medicine
- Regenerative medicine
- Dental services
- Stem cell treatment
- Cosmetic procedures
- Plastic surgery
- Anti-aging services
Locally and globally
- Serbia
- Former Yugoslav Republics
- USA
- Italy
- Germany
- Switzerland
- Austria
- Spain
- Australia
- Our team was formed 8 years ago.
- We've been developing medical companies on the web for more than 8 years. Through integrated campaigns (Google + Facebook + SEO) we promote the services of our partners in 6 different languages.
- We even have sales agents and translators on the team.
- Our team has proven that with the help of our strategies, any product can be marketed in another country, even a service that will require a customer to fly in from another continent.
Why is our marketing agency a good choice for running your Facebook campaigns?
- Because we specialize in internet marketing in healthcare. We've been promoting medical services for the last 8 years, and Facebook marketin8 g is only one of our services.
- We ran large international campaigns in more than 6 languages.
- We use exclusively proven strategies that provide great results for both domestic and international healthcare institutions we work with.
- We are unique in analytically measuring micro and macro conversions that allow us to create an ideal user experience on a website and create a high conversion rate.
- We employ marketing experts from all areas of digital marketing, our work is transparent and honest, and many of our services are free of charge for our clients.
If you want to increase the number of patients with Facebook & instagram, locally or globally, schedule a free video consultation where we will analyze your service together and explain how we can ensure the increase in the number of patients using Facebook marketing.
SCHEDULE A VIDEO CONSULTATION
- If you're unable to visit us at our offices, we can meet by 30-minute video call.
- All you need for a video meeting is a webcam and an internet connection.
- You can do it with your phone or computer.
- You can schedule time and date yourself or you can do it right away.
- You can establish a connection via Zoom or by clicking on a simple link below.
- Schedule a free video consultation and we'll suggest the best solution for your business model for free, without any further obligations. ESTABLISH A VIDEO CONNECTION
Social starter
- Opening and setting up an account.
Linking with analytics.
Conversion implementation.
Pixel adjustment. - Your access to each account
- Researching your audience
- Researching the competition
- Website preparation
- Facebook and Instagram pages preparation
- Basic sales funnel (better conversion)
- Desktop & Mobile Ads
- Monthly report and plan for the next period
Account creation - one-time
(€100)
Facebook budget - monthly (min. €200)
€200 monthly
(agency services)
+ 20% Budget tax
After 2 months from the campaign start, we'll have enough data to prepare a sales funnel and recommend the ideal package for your needs. Or you can stay on the basic package
Pay now 2 months in advance € 855 and we'll grant you a 5% discount (you'll save €45) - 5%
Social pro
- Opening and setting up an account.
Linking with analytics.
Conversion implementation.
Pixel adjustment. - Your access to each account
- Researching your audience
- Researching the competition
- Website preparation
- Facebook and Instagram pages preparation
- Desktop & Mobile Ads
- Re-marketing
- Basic sales funnel (better conversion)
- Landing pages for each ad group (better conversion)
- Landing pages with sales video (better conversion)
- Monthly report and plan for the next period
Account creation - one-time
(€100)
Facebook budget - monthly (min. €300)
€300 monthly
(agency services)
+ 20% Budget tax
Pay now 2 months in advance € 1,170 and we'll grant you 10% discount (you'll save €130) - 10%
Social premium
- Opening and setting up an account.
Linking with analytics.
Conversion implementation.
Pixel adjustment. - Your access to each account
- Researching your audience
- Researching the competition
- Website preparation
- Facebook and Instagram pages preparation
- Facebook and Instagram page management
- Desktop & Mobile ads
- Re-marketing
- A / B Ad tests
- Landing pages for each ad group (better conversion )
- Landing pages with sales video (better conversion )
- Whiteboard explainer videos (better conversion )
- Storytelling (better conversion )
- Complete sales funnel (better conversion )
- Video conference with your team leader (mesečno)
- Monthly report and plan for the next period
Account creation - one-time
(€100)
Facebook budget - monthly (min. €800)
€500 monthly
(agency services)
+ 20% Budget tax
Pay now 2 months in advance € 2,160 and we'll grant you a 20 % discount (you'll save €540) - 20%
