DIGITAL MARKETING AGENCY FOR MEDICAL COMPANIES

Usual digital marketing campaigns don't work in medicine

• We felt this on our own skin, in the first digital campaigns we ran for various medical companies (2012). Tens of thousands of euros were spent on advertising, many websites were set up in different languages, but nothing special happened, at least not to the extent that we expected.
• Digital marketing in healthcare differs from marketing in other areas by a strategic approach and the use of techniques that will convince future patients that your clinic will solve their health problems or help them improve their quality of life.
• Unlike other industries, there is no "impulsive purchase" in healthcare, nor is medicine a "passion product", but the client thinks rationally and expects security in the use of medical services, avoids pain, and expects a better life.
• For a sale in medicine to happen, it is necessary to break the patient's fear of treatment, build trust that you are an expert in solving his problem, and create a desire for your service. The potential patient must decide for himself that he needs your service.

• We have heard countless times the sentence “Patients come to us on recommendation, we cultivate an individual and human approach, the awareness of our service is spreading by word of mouth.”. All this is true, but that is the slow way of increasing your patient base. Digital marketing serves to speed up that process.
• The “Customer Journey” strategy is a digital experience that a potential patient experiences in the same way as told by a “referral patient” (your brand advocate).
• We are focused on people who are looking for a solution to their health problem, find them online, and direct them to your website where we present the complete "Customer Journey" to a better future, with the help of your brand.

• We direct your potential client to the website, where we present your complete service - from entering your office, the treatment process, to his first checkup, and the expected results after treatment. During this journey through your service, we create a multitude of “wow” effects and thus create a desire for your product or service.

How we managed to promote and sell medical services priced $ 2,500 - $ 150,000 with this strategy.

• We promoted the services of our partners: addiction treatments, antiaging treatments, and stem cell treatment in countries where there was strong competition, with the help of paid advertising, SEO organic searches, and web portals with similar content. We targeted an audience that had the need for this service.
• On the website, we presented the complete Customer Journey towards the service, from the moment he enters the country (by train or plane), landing at the airport (reception at the terminal), admission to the hospital and the procedure itself, explanations of complete treatment (in text, photo, and video format), the process of morning visits, possible treatment results, hospital discharge procedures as well as the process of monthly check-ups.
• A potential client who made contact via email, Viber or phone, was contacted by our sales managers and explained verbally the same process already explained on the website and is part of our "Customer Journey" strategy. At the end of the phone consultation, they received pdf documentation with a textual and graphical presentation of the complete treatment process.
• On average, 7 days were enough for the interested client to make a decision, send a copy of the air ticket and proof of advance payment of 10% as a confirmation of the reservation of treatment. In this way, clients from 6 countries traveled to another country for treatment, although there was competition in their country that did not differ in price.
• Our strategy has successfully persuaded a client from another speaking area to fly to a foreign country for the treatment and pay for the service of $ 2,500, $ 5,000, $ 15,000, $ 80,000, or $ 150,000.