DIGITAL MARKETING AGENCY FOR MEDICAL COMPANIES

We promote medical companies (hospitals, clinics, doctor's offices) that serve their clients with standard medical treatments, high-value services, as well as new, uncommon products or services.

Pomažemo medicinskim biznisima u njihovom online nastupu. Internacionalno osmogodišnje iskustvo.

 

 


For your potential patients, we create a vision of a better future and quality of life that they can get with your brand. → 8 years of experience in healthcare digital marketing


 

Pomažemo medicinskim biznisima u njihovom online nastupu. Internacionalno osmogodišnje iskustvo.
  • Our 15-member team that created the unique “Customer Journey” digital strategy is stationed in Belgrade since 2020 and is taking on new clients.
  • At any time, we can hire another 30 people if needed (digital marketers, translators, sales managers) that also participated in the development of medical companies in Europe and North and South America, and some clinics from the East.
  • Our strategy is focused on increasing the number of patients and developing your entire business, locally or globally.

 

WE CREATE LOCAL & GLOBAL BRANDS

This is a proven strategy we used to build an international brand in Belgrade and ensured 50 foreign patients every month.


Through international campaigns in 6 languages, using the "Customer Journey" strategy, this brand has expanded to 5 continents and new started new clinics in Slovenia, Austria, and the Middle East.


This is a proven system of attracting new patients with free traffic from Google, with the help of social networks or paid advertising.

Our main clients

  • Our main clients to whom we have provided brand development in Italy, Switzerland, France, Spain, Germany, Serbia.
  • And all that from our offices in Belgrade.
  • We provided the main client from Serbia with revenue growth from $ 30,000 to $ 500,000 per month, which resulted in an increase in the number of employees from 20 to 150.
Google marketing sa prezentovanjem kompletnog putovanja kupca ka boljoj budućnosti

Full range of marketing services for medical companies

People need your professional help - we will help them find you.


Google oglasi za zdravstvene ustanove

Google
advertising

More than 4 billion users use Google search every day. We direct users who are looking for your product or service to the prepared pages of your website.

Facebook oglasi za zdravstvene ustanove

Facebook
advertising

More than 3.5 billion users use social networks every day. We find potential clients on Facebook or Instagram and direct them to the prepared pages of your site.

Lead magnet kampanje u medicini

Lead
magnet campaign

Digital campaigns have the power to convince the observer that you are the doctor or clinic that will help him and change his life for the better. The potential audience consists of 4 billion users.

 

 

Izrada medicinskih sajtova

Website development

We develop medical websites that build trust and have the power to convert an ordinary observer into your patient.

Seo optimizacija sajtova u medicini

SEO

Optimization campaigns that position your website on the first page of Google. For one of our clients, this service ensured 12 million visits to their website.

Kurs digitalnog marketinga za zdravstvene radnike

Courses and training

We'll explain the techniques we used to turn a small hospital in Belgrade into a successful 6-million EUR annual revenue business.

 

 


Pocket Marketing (new service), Medical Content Writing, Video Marketing, Landing Pages ...

 

The "Customer Journey" strategy is the basis of each of our services

Pomažemo medicinskim biznisima u njihovom online nastupu. Internacionalno osmogodišnje iskustvo.
  • A Customer journey is a complete experience that your patient experiences on the way to getting to know your brand.
  • The start of this journey can take place on Google, social networks, or medical content portals where your clients tend to inform themselves.
  • Your potential patient will face a multitude of marketing elements on the website we created, which will gradually remove the built-in resistance he has towards medical treatments, and create trust in your expertise in solving his problem.
  • The goal of this technique is to remove the observer's fear of medical treatments and to form hope for a solution to his problem. At the end of this journey, your potential patient will see a vision of a better future and a better quality of life that he can get if he invests money in your brand (your service).

  • We'll find your potential client
  • We'll create trust in your expertise
  • We'll create a desire for your service
  • We'll create a vision of a better future

  • Our mission is to connect patients who have health problems, or simply want a better life quality, with hospitals/clinics/doctors' offices that have the knowledge and expertise to solve a health problem or make their life better and happier.

Doctors, psychologists, patients, and their families participated in creating our strategy.

Pomažemo medicinskim biznisima u njihovom online nastupu. Internacionalno osmogodišnje iskustvo.
  • From 2013-2018, our team was part of a European clinic, for whose product we created a demand on the web, and it grew into a brand and expanded to 5 continents. During this period, our "Customer Journey" strategy was created, which provided our main partner with revenue growth of 1,700%.
  • Patients and their families, as well as psychologists and doctors from many clinics with which we have cooperated in the last 8 years, participated in the improvement of our strategy. This strategy creates trust in your expertise in solving patients' problems and involves the use of complete marketing on the website - not just advertising.
  • Our team of analysts that track monitor the movement and behavior of users on the websites of our partners has proven that after implementing the "Customer Journey" strategy 30% of users started interacting with the website and between 6-12% took direct action (contact, scheduling, etc.).

Why did we create this strategy?

Usual digital marketing campaigns don't work in medicine

  • We felt this on our own skin, in the first digital campaigns we ran for various medical companies (2012). Tens of thousands of euros were spent on advertising, many websites were set up in different languages, but nothing special happened, at least not to the extent that we expected.
  • Digital marketing in healthcare differs from marketing in other areas by a strategic approach and the use of techniques that will convince future patients that your clinic will solve their health problems or help them improve their quality of life.
  • Unlike other industries, there is no "impulsive purchase" in healthcare, nor is medicine a "passion product", but the client thinks rationally and expects security in the use of medical services, avoids pain, and expects a better life.
  • For a sale in medicine to happen, it is necessary to break the patient's fear of treatment, build trust that you are an expert in solving his problem, and create a desire for your service. The potential patient must decide for himself that he needs your service.

We build trust in your expertise and create a desire for your service

Our strategy is your brand advocate

Lead magnet strategija sa marketing levkom email automatizacije

 

  • We have heard countless times the sentence “Patients come to us on recommendation, we cultivate an individual and human approach, the awareness of our service is spreading by word of mouth.”. All this is true, but that is the slow way of increasing your patient base. Digital marketing serves to speed up that process.
  • The “Customer Journey” strategy is a digital experience that a potential patient experiences in the same way as told by a “referral patient” (your brand advocate).
  • We are focused on people who are looking for a solution to their health problem, find them online, and direct them to your website where we present the complete "Customer Journey" to a better future, with the help of your brand.
  • We direct your potential client to the website, where we present your complete service - from entering your office, the treatment process, to his first checkup, and the expected results after treatment. During this journey through your service, we create a multitude of “wow” effects and thus create a desire for your product or service.

On this digital journey, your potential client will get a full sense of your product, understand the benefits of your service in the same way as if he had talked to your "referral patient " (brand advocate).

Magellan traveled
around the world by boat

Our clients have done the same with this strategy

Lead magnet strategija sa marketing levkom email automatizacije

How we managed to promote and sell medical services priced $ 2,500 - $ 150,000 with this strategy.

  • We promoted the services of our partners: addiction treatments, antiaging treatments, and stem cell treatment in countries where there was strong competition, with the help of paid advertising, SEO organic searches, and web portals with similar content. We targeted an audience that had the need for this service.
  • On the website, we presented the complete Customer Journey towards the service, from the moment he enters the country (by train or plane), landing at the airport (reception at the terminal), admission to the hospital and the procedure itself, explanations of complete treatment (in text, photo, and video format), the process of morning visits, possible treatment results, hospital discharge procedures as well as the process of monthly check-ups.
  • A potential client who made contact via email, Viber or phone, was contacted by our sales managers and explained verbally the same process already explained on the website and is part of our "Customer Journey" strategy. At the end of the phone consultation, they received pdf documentation with a textual and graphical presentation of the complete treatment process.
  • On average, 7 days were enough for the interested client to make a decision, send a copy of the air ticket and proof of advance payment of 10% as a confirmation of the reservation of treatment. In this way, clients from 6 countries traveled to another country for treatment, although there was competition in their country that did not differ in price.
  • Our strategy has successfully persuaded a client from another speaking area to fly to a foreign country for the treatment and pay for the service of $ 2,500, $ 5,000, $ 15,000, $ 80,000, or $ 150,000.

The results of this strategy
are transparent

You can follow the metrics and evaluate our work

  • Our analytical data measurement team will integrate micro and macro conversions to your website, giving you access even via mobile phone. At any time, you could track the movement and behavior of visitors on the website and follow the results of our strategy.
  • We'll define macro conversions and implement them on the website: the number of contacts, consultations, completed questionnaires, etc.
  • We'll define micro conversions and implement them on the website: downloads, page scroll length, interaction with videos, newsletter subscription, phone contact clicks, e-mail, address, page retention longer than 2 minutes, etc.
  • With this analytical approach, we will know what changes we need to implement to ensure a high ROI (return on investment). And you will follow our work and have an insight into the success of your digital performance.

Do you still have doubts about our strategy?

Try 30 days for free and see for yourself

In this free trial period, you'll get some results (contacts of interested clients) but not maximum results. Only when we form a complete sales funnel and a detailed customer journey map can we guarantee maximum results and a high conversion rate.


The condition for getting the free service is our review of your current website, to determine whether the minimum conditions for advertising have been met and whether you own any marketing assets on the site with which we can prepare a basic customer journey. You'll determine the advertising budget yourself, our recommendation is a minimum of 200 EUR for this test stage.

DIGITAL MARKETERS WITH MEDICAL EXPERIENCE

Rezultate ostvarujemo koristeći sve marketinške strategije koje smo isprobali u poslednjih 8 godina
  • In the 2012-2017 period, we were a part of a European clinic, for whose product we created a demand on the web, and which grew into a brand and expanded to 3 other continents.
  • We have collaborated with doctors, psychologists. and even patients of many clinics in defining the “ideal customer” and preparing an advertising message for the promotion of healthcare facilities. We know the target audience and know how to convert a regular web observer into your patient.
  • We know what digital channels are needed for your hospital, clinic, or medical practice to thrive. We know the regulations and rules of conduct on advertising platforms for the promotion of medical services.
  • International business standards
  • The knowledge gained through cooperation with foreign digital marketing agencies and participation in conferences and seminars around the world allows us to apply international standards in everyday work.
  • Objectivity and transparency
  • Partnership-like relationship with clients
  • Free education and advice
  • Focus on customer growth and development
Inostrane konferencije iz digitalnog marketinga

Since June 2020, we have been expanding to the Balkan market and many of our services are free of charge

Agencija za digitalni marketing specijalizovana za promociju medicinskih proizvoda i usluga
  • We specialize in digital marketing in healthcare - for the past 8 years, we have promoted exclusively medical services.
  • We ran large international campaigns in more than 6 languages.
  • We use only proven strategies that provide great results for both domestic and international medical companies we work with.
  • We are unique in analytically measuring micro and macro conversions that allow us to create an ideal user experience on a website and create a high conversion rate.
  • We employ marketing experts from all areas of digital marketing, our work is transparent and honest, and many of our services are free of charge for our clients.

 

We promote brands in local and global markets.

- INTERNATIONAL CAMPAIGNS -

Promovišemo medicinske brendove u lokalu i globalno

How our outsourcing office ensured 50 foreign patients per month for the clinic in Belgrade. (case study)

 

  • Our team was formed 8 years ago.
  • We've been developing medical companies on the web for more than 8 years. Through integrated campaigns (Google + Facebook + SEO) we promote the services of our partners in 6 different languages.
  • We even have sales agents and translators on the team.
  • Our team has proven that with the help of our strategies, any product can be marketed in another country, even a service that will require a customer to fly in from another continent.
Google oglasi sa strategijom prodajnog levka, koji konvertuju posmatrače u pacijente

In which branches of medicine have we been working for 8 years?

Hospitals, clinics, and medical practices

  • Addiction treatment
  • Internal Medicine
  • Regenerative medicine
  • Dental services
  • Stem cell treatment
  • Cosmetic procedures
  • Plastic surgery
  • Anti-aging services

 

Locally and globally

  • Serbia
  • Former Yugoslav Republics
  • USA
  • Italy
  • Germany
  • Switzerland
  • Austria
  • Spain
  • Australia

Why do our strategies ensure stable results?

Rezultate ostvarujemo koristeći sve marketinške strategije koje smo isprobali u poslednjih 8 godina
  • We have perfected the entire digital marketing and we already used all the marketing strategies. We know how to turn an ordinary observer into a client, using the "Customer Journey" strategy, from entering the "Sales Funnel" to the last ring in the funnel (phone call).
  • In creating strategies, we consulted doctors and psychologists, and sometimes the patients themselves. We know how to create a complete digital performance, which will "attract" only your audience into the marketing funnel, that we'll turn into your loyal long-term client on the website.
  • In addition to digital marketing, we also dealt with the integration of new products and medical services, organization, and final sales.

If you want to increase the number of patients locally and globally with your digital appearance, schedule a free video consultation. We'll analyze your online presence, and give specific suggestions on how we can represent your brand online at a fair market fee.

 

SCHEDULE A VIDEO CONSULTATION

Digitalna marketinška agencija koja promoviše zdravstvene usluge
  • If you're unable to visit us at our offices, we can meet by 30-minute video call.
  • All you need for a video meeting is a webcam and an internet connection.
  • You can do it with your phone or computer.
  • You can schedule time and date yourself or you can do it right away.
  • You can establish a connection via Zoom or by clicking on a simple link below.
  • Schedule a free video consultation and we'll suggest the best solution for your business model for free, without any further obligations. ESTABLISH A VIDEO CONNECTION

Or contact us with one click.

We are online 7 days a week and will be happy to answer all your questions.


The digital marketing terminology we used on the site

from an encyclopedia intended for our clients